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The Observer
The Observer is the world’s oldest Sunday newspaper.
Founded in 1791 by WS Bourne, the paper promised to be "unbiased by prejudice - uninfluenced by party...whose principal is Independence."
The Observer has continued its reputation for setting, rather than following the news agenda, reporting the best in arts, culture, politics, sport, and business for over two hundred years as Britain's most exciting Sunday newspaper.
A sister newspaper of the Guardian, The Observer is editorially independent and special reports are branded and written by Observer staff. Our relationship with The Observer guarantees the most qualitative production levels, a virtue which the newspaper has come to be highly regarded for. Readers of the paper display high levels of interest in news, current affairs, sport and cultural issues. They value the Observer for its extensive, in-depth coverage as well as for being intelligent, articulate, unbiased and authoritative.
The Observer's sales success has been achieved through its policy of vibrant product development and unrivalled journalistic excellence. Unique products attract new readers and the quality of the overall package means these readers are tempted back to The Observer week-in, week-out.
•         Readership of 1.33 million in Great Britain.
•         On February 27, 2005 The Observer online Blog was launched, making it the first newspaper to purposefully document its own internal decisions.
•         multi-sectioned national quality Sunday newspaper, offering a combination of main news and groundbreaking special interest supplements.
S.M.L. Strategic Media Ltd.