The Guardian
The Guardian is owned by the Scott Trust which was created in 1936 to maintain journalistic excellence and commercial principles pursued by CP Scott, its long time editor of the Manchester Guardian. Its ownership structure keeps The Guardian from being influenced by commercial interests that might jeopardize its editorial integrity. The Guardian’s supplements are editorially independent, branded by The Guardian and are written by The Guardian’s own editorial staff. They are an integral section of the newspaper in tabloid format. We enjoy an exclusive relationship with The Guardian in the production of country reports. The Guardian reports are excellent advocacy tools to sway public opinion and also shape policy- 55% of all MP’s read The Guardian daily- no other UK newspaper reaches more MP’s.
• The Guardian is the only truly independent newspaper in the UK
• Guardian readers are the most loyal- 76% do not take any other daily newspaper.
• Readership of 1.3 million readers in the United Kingdom
• The Guardian’s website is the most popular newspaper website in the UK with 9 million users.