A recent Ernst & Young survey of 275 buy-side investors and 300 sell-side reports showed that the more analysts continued to use non-financial measures, the more accurate their earning forecasts. Accordingly, winning the support of the analyst community is indispensable in today’s marketplace. Analysts play a definitive role in how the investment and media communities view your company, its products and services, and shape the behavior of decision makers in purchasing your company’s products.  Consequently, at Strategic Media, through perception studies and direct engagement with the analyst community, we help our clients build relationships that lead to support.