Highlife
Highlife Magazine is the leading lifestyle magazine of British Airways, Britain's premier airline brand. It effectively delivers high-end and engaging content to two key audiences: upmarket leisure travellers and business passengers. Highlife offers sophisticated, dynamic journalism and marketing opportunities, both in the air and in BA lounges globally.
British Airways' position as a truly global 21st century airline remains unaltered. The
future of the airline will provide unique opportunities to provide customers with a
world-class service and its ambition remains to be the first choice of millions of premium travellers every year. Highlife offers a unique media environment as it delivers over 40 million passengers annually who are: seated - and therefore in a prime position to consume media - excited by the prospect of travel and hence in a positive frame of mind.
Strategic Media's reports for Highlife Magazine are Intelligent, witty and peppered with insider knowledge, resonating with passengers long after they land.